DTC Beauty
Luxe Beauty Co.
Scaling DTC with PMAX + UGC on Meta
Saved
Team Size
8 weeks
Timeline
Challenge
Rising CPAs on Meta and stagnating Google Search. Needed fresh creative and broader reach without tanking ROAS.
Solution
UGC creative testing on Meta (hooks/angles) + PMAX asset groups by theme. Weekly optimization with budget guardrails and GA4 validation.
Results
3.4x
ROAS
Blended across Meta/Google
-29%
CPA
Cost per purchase
+65%
Spend
Scaled budget profitably
8 wks
Time
From audit to scale