B2B Services
Peak Performance
B2B Pipeline: LinkedIn + Search Capture
Saved
Team Size
6 weeks
Timeline
Challenge
Expensive leads on LinkedIn and poor MQL quality from forms. Needed pipeline growth at lower blended CAC.
Solution
ABM audience layers on LinkedIn with thought‑leadership + high‑intent Google Search. CRO tweaks and attribution clean‑up in GA4/GTM.
Results
-32%
CAC
Blended across channels
+58%
SQLs
Sales‑qualified leads
+41%
Conv.
Lead to opp
6 wks
Time
From launch to impact